TATA Passenger Vehicle


We used four strategies to defeat the opposition.

The Tiago became the talk of the town ever since we launched the Lionel Messi campaign two years ago. Everyone who had us written off as a quality Passenger Vehicles (PV) manufacturer had to take back their words as sales of the sporty hatchback clocked upwards of 7,000 units per month. Soon other incredible PVs like the Tigor, Hexa, and the Nexon followed that transformed the way the world saw our cars. We managed to change everyone’s perception by introducing the following:

1. Premium finish

Taking into consideration the fact that consumers tend to prefer cars which look premium, we decided to exponentially improve the finish quality of our vehicles. Quality Management initiatives taken in our plants and Zero Defect delivery project teams, who toiled hard to set the standards high, ensured that we produced cars like the Tiago and the Nexon among others, which had our customers smitten.

2. Inputs from our design studios from around the world

Time and again, various automobile reviews have demonstrated that the styling and comfort of our cars is world-class. We decided to take these features up a notch by introducing the IMPACT Design philosophy as well as integrating inputs from our design teams in India, Italy and the U.K. The new design language, as well as global perspectives led to the creation of the Tiago, Tigor, Hexa, and the Nexon, whose styling and modern interiors were appreciated by one-and-all, especially the young, tech-conscious generation.

3. World-class gasoline engines

To complement our stylish cars designed as per the IMPACT Design philosophy, we also decided to introduce two new type of engines in our vehicles – the 1.2L petrol ‘REVOTRON’ and 1.05L diesel ‘REVOTORQ’ engine. These engines were designed to deliver maximum fuel economy while providing a zippy driving experience. Each variant, which has been globally benchmarked based on parameters such as performance, refinement, and economy, also underwent rigorous testing before being launched for use in our passenger vehicles.

4. Enhanced customer service

To win the trust of existing customers and attract new ones, we opted to give ‘maximum’ emphasis on after-sales Roshan TATA Service at Bais Godam  in the last few years. As of now, we provide after-sales service to 8,000 vehicles per day at our 630 service outlets across India, with plans to open 200 new service points in the coming years. We also have introduced a host of new initiatives including mobile service vans, an app for helping us and the customers with their vehicle service, special discounted spares, free check-ups and showroom upgrades. These initiatives and others helped us grab the pole position in the JD Power 2017 India Customer Service Index (Mass Market) Study in Bengaluru.

These four enhancements to our services enabled us to turn tables on our competition, making us the country’s fourth biggest car maker in 2018.

Just Visit ROSHAN TATA For Test Ride.

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